It is important for social media sites to not only establish what kind of site they are, but to continually improve the user experience. For a website like Facebook, it’s important to stay up to date with what the users want so they are not overtaken by their many rivals. This is done by researching what users want, and providing the experience they need to have in order to keep coming back. A great method of research for this would be action research. Action research is essentially learning by doing and can greatly improve social media sites by understanding what a user needs by becoming a user.
The book cited below would greatly help anyone wanting to conduct action research:
Somekh, B 2006, Action research : a methodology for change and development, Open University Press, New York.
S2817460 – Melinda Bond